Tag Archives: baby boomers

Recruiting, retaining baby boomers brings value to nonprofit organizations

Baby boomers are typically hard-working individuals, resourceful, experienced and they value relationships, according to research from Indeed.com. These and other characteristics make them ideal for volunteer opportunities.

This age group, generally classified as ages 59-77, are often retired and looking to volunteer at organizations where they can make an impact and use their skills. To broaden an organization’s scope of skills consider recruiting older volunteers (55 and older) who are experienced, highly responsible and will commit long-term to an organization. In order to attract this demographic, there are some key factors the organization can focus on to recruit and retain these volunteers.


When recruiting baby boomers emphasize the organizations’ values and impact on the community. To do so, consider the best way to reach volunteers who are 55 and older.

For non-profits in an area with limited internet access consider advertising. Look to the local newspaper or a free ads paper, like the Penny Saver. To get the word out, consider hosting a get-to-know the organization session or ask to share information volunteer opportunities with the local senior center or church.

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Will Baby Boomers’ Retirement Affect Idaho’s Economy?

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Baby boomers have been shaking the economy ever since their birth. Now, they are starting to reach traditional retirement age. How quickly they retire and how high their incomes are after retirement will have a significant effect on Idaho’s economy.

What was the baby boom?

Since their birth in the 18 years after World War II ended, this enormous generation has affected the economy. In their childhood, they dramatically increased the demand for baby paraphernalia, children’s clothing and toys. As they entered their teens and began working, they swelled the ranks of workers, spurring U.S. productive capacity. Now, they are in their 50s and 60s, and they may be rewriting what it means to be a senior citizen.

They were born during the “baby boom” that followed World War II. Americans had dramatically reduced births rates during the Depression that began in 1929 and lasted until America entered the war in 1941. During the war, millions of Americans put off marriage and children. Once, the war ended in August 1945, marriage and babies were high on the agendas of millions.

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