Baby boomers are typically hard-working individuals, resourceful, experienced and they value relationships, according to research from Indeed.com. These and other characteristics make them ideal for volunteer opportunities.

This age group, generally classified as ages 59-77, are often retired and looking to volunteer at organizations where they can make an impact and use their skills. To broaden an organization’s scope of skills consider recruiting older volunteers (55 and older) who are experienced, highly responsible and will commit long-term to an organization. In order to attract this demographic, there are some key factors the organization can focus on to recruit and retain these volunteers.

Recruitment

When recruiting baby boomers emphasize the organizations’ values and impact on the community. To do so, consider the best way to reach volunteers who are 55 and older.

For non-profits in an area with limited internet access consider advertising. Look to the local newspaper or a free ads paper, like the Penny Saver. To get the word out, consider hosting a get-to-know the organization session or ask to share information volunteer opportunities with the local senior center or church.

Continue reading →