With the recent conclusion of Hollywood’s July blockbuster season, many families flocked to the big screen to witness this year’s latest releases. But summer 2020 showed a different picture. The pandemic forced the closure of movie theaters for an extended period due to lockdowns and social distancing measures.
During this time, movie theaters saw a national drop in attendance. Today, theaters are still struggling to rise back to pre-pandemic levels. National movie theater attendance in January 2024 was still 33% lower than in 2019 [1].


