The holiday season is in the rearview mirror and New Year’s resolutions are near to mind. An overwhelmingly popular resolve is to be more active, with gym memberships recently reaching a record-breaking 77 million in the U.S.1 In Idaho, the fitness industry has grown by 85% over the past decade — increasing from 175 to 324 establishments — and has been directly tied to the state’s notable population growth.2
About one in four Americans participate in the fitness and recreational sports center industry (commonly referred to as the “fitness industry”) which includes gyms, sports clubs, swimming complexes, yoga and Pilates studios, skating rinks and hot springs along with indoor soccer, tennis and pickleball courts.3 Continue reading



